Are you running Amazon advertisements but not seeing the promised sales? You are not alone, and the good news is that you are usually only a few modifications away from a significant improvement.
In this blog, we’ll explain why your Amazon Ads are not converting? and how you can fix it – starting today.
Problem 1: Poor Targeting & Irrelevant Keywords
If your Amazon ads aren’t converting, you’re probably targeting the wrong audience. Using broad or irrelevant keywords means your ads appear for shoppers who aren’t ready to buy so it will be a quick way to waste your money.
At Adtrio Media, we have reviewed many sellers account and most of them make the same mistakes, they often bid on the most popular, high-traffic keywords, believing that more clicks would result in more purchases. However, significance consistently outperforms volume. If a user searches for “kids’ running shoes” and your ad is for “adult trail running shoes,” you’ll receive the click but not the purchase.
How to Fix Poor Targeting :
Focus on long-tail, buyer-intent keywords (e.g., “organic baby shampoo for newborns” instead of just “baby shampoo”).
Regularly analyze your Search Term Report to find and eliminate keywords that waste spend. Use negative keywords to block irrelevant traffic and filter out shoppers who aren’t a good fit.
Separate campaigns based on keyword intent:
→ One for high-intent buyers
→ Another for broader awareness
Problem 2: Weak Product Listings
Bad product listings cannot be saved even by the finest Amazon PPC. If your product page does not immediately instill trust and excitement, customers will click away – and your campaign budget will be get exhausted.
A weak listing usually shows up in three big ways:
- Poor quality images
- Boring or unclear product titles
- Bullet points and descriptions that doesn’t describe the product
How to Fix Weak Product Listings:
- Upgrade your images : Use high-resolution photos, lifestyle shots, and infographic-style images to highlight key features.
- Write clear, keyword-optimized titles : Focus on the product’s most important attributes without keyword stuffing.
- Bullet points = Bullet Point help us to sell the product as it describes the features of the product.
Example: Instead of “Made of stainless steel,” say “Durable stainless steel – no rust, no worries.” - Boost credibility : Highlight customer reviews, awards, certifications, or guarantees if you have them.
Problem 3: Overlooked Campaign Structure
If your Amazon advertising seem disorganized and erratic, the actual problem could be your campaign structure right out front. Even good keywords and strong advertising can underperform quickly without a clear and ordered arrangement. Many sellers make the mistake of dumping dozens of keywords, multiple products, and various ad types into one campaign. It becomes nearly impossible to distinguish what is genuinely working and what is wasting your money.
When you disregard campaign structure, you lose control over your targeting, bids, and performance optimization, which leads to wasted expenditure.
How to Fix Poor Campaign Structure:
- Create separate campaigns for Sponsored Products, Sponsored Brands, and Sponsored Display.
- Group similar products together — don’t mix unrelated items.
- Segment campaigns by keyword match types :
→ One campaign for exact match
→ Another for phrase match
→ A third for broad match - Use portfolios to organize campaigns by product category, brand, or season.
Problem 4: Ignoring Search Term Reports
If you don’t check your Search Term Reports on a regular basis, you’re leaving money on the table – and potentially wasting a significant portion of your advertising budget. Search Term Reports show you exactly what shoppers typed into Amazon before clicking on your ad. It’s one of the most powerful tools in your Amazon PPC toolbox, but most sellers barely glance at it (or skip it entirely).
Why does this matter?
Because Amazon displays your advertising for all similar keywords, not just the ones you’ve specified. As a result, you may be receiving clicks on utterly unrelated or unproductive search phrases without even recognizing it.
How to Fix It:
- Check your Search Term Report at least once a week.
- Identify high-performing search terms and promote them to exact match campaigns.
- Spot irrelevant or non-converting terms and add them as negative keywords to save your budget.
- Look for long-tail keywords that have high conversion potential and low competition.
Problem 5: Not Re-targeting the Audience
Amazon has an advertising scheme known as “Amazon Sponsored Display Ads“. Sellers can use this ad campaign to retarget visitors across thousands of applications and websites.
Customers who saw your product detail page but did not purchase it can be retargeted using display advertisements. Amazon will display your product ad on a partner site before returning you to the detail page. If they did not add the thing to their cart or purchase it at the time, they can probably do so now.
Final Thoughts:
If your Amazon advertising aren’t converting, don’t worry. Often, a few smart modifications can turn your campaigns from money pits to profit machines.
At Adtrio Media, we help brands like yours improve their Amazon PPC strategy and scale more quickly. Do you need an expert to review your advertisements? Let’s talk – your initial consultation and audit of your account is free.
👉 Contact Adtrio today and start seeing the results you deserve!