These days, working with Amazon Ads is more than putting in a bid. It’s like running the gauntlet of complexity. Between disjointed buyer journeys, reconciling B2B vs. B2C targeting approaches, and limited access to real actionable data, the large majority of campaign managers operate in the dark and make expensive decisions after spending money.
It’s likely that you’re wasting your budget setting ads in front of the wrong audience, spending budget with insufficient insight into where your customers are in the lifecycle, and that you are missing growth opportunities because your tech stack doesn’t fit your business model.
What’s worse? Many sellers still treat Amazon Ads as “set it and forget it“, when we all know that the integrated ad ecosystem at Amazon is evolving quickly. The platform has introduced new targeting solutions that many are not leveraging for serious performance gains.
Amazon Advertising Updates : May 2025
Amazon Advertising is all about precision with the new 2025 update. Whether you’re targeting high-value B2B buyers, attracting new customers, or maximizing the return on every dollar spent on advertising, the latest features give advertisers more control in the right places.
With improved audience segmentations, better insights into purchasing behaviors, and options with bidding flexibility, marketers can now do more than manage campaigns with the latest upgrades to Amazon—marketers are now empowered to drive real business growth. If you’re also looking to grow your account sales then our Adtrio Media‘s Amazon Ads expert can help you to unlock your accounts potential.
Let’s take a look at what has changed and how it affects your advertising strategy.
1. Amazon Business-Only Ad Campaigns: A Game-Changer for B2B Sellers in 2025
Amazon has launched an innovative new feature that is targeted towards B2B advertisers – Amazon Business Exclusives Campaigns.
For the first time anyone selling products through Amazon can now run Sponsored Products campaigns that only show to customers when they are in the Amazon Business store, and disregard placements on the retail site or off-Amazon media. This provides advertisers a space to target high-intent business customers, with much more specificity and control over their advertising.
Amazon Business Campaigns: What You Can Do
Several B2B-focused advertising tools are unlocked by this feature, enabling you to:
- Set aside money in your budget just for business-to-business purchases
- Make use of keywords that are specific to business search activity
- Promote specific ASINs intended for bulk or professional purchases
- Tailor your targeting tactics and bids to more effectively engage organizational decision-makers
Why This Is a Big Deal for B2B Advertising
Business customers behave differently—and this new ad format recognizes that. Here’s why it matters:
- 3x higher conversion rates after visiting a product detail page
- 50% lower return rates than typical B2C orders
- 80% more units per purchase, on average
This makes the new functionality a vital tool for vendors focusing on bulk buyers, office supply marketplaces, or enterprise-grade products.
Country where its live till date
- India, Japan, Canada, Mexico, United States, UK, Spain, France, Germany, Italy and Singapore
Who Can Use It
Any eligible sellers, vendors and agencies can see it on their Amazon ads dashboard
Where to Launch It
You can set up Amazon Business campaigns via the Amazon Ads Console or Amazon Ads API.
This is a clean and strategic way to stop wasting B2B ad spend on meaningless consumer impressions. If you are a B2B-first seller, wholesale supplier, or a brand selling office and bulk products—this is the tool for you!
2. Bid Optimization in Sponsored Brands Ads
On May 6 2025, Amazon released an new bid adjustment option based on 3 customer behavior types. Users who have clicked or added a product to their cart, Purchased a brand’s product and New to Brand shoppers, based on data from the previous 12 months.
Whether you’re creating a new campaign or updating an existing one, you’ll now see:
- A Bid Adjustments tab for applying bid enhancements at the audience level
- A more efficient method to grow acquisition programs within Sponsored Brands
And it is definitely successful! Advertisers who increased their bids by more than 100% received twice as many orders as those who did not. This function is meant for brands who care most about acquiring customers and growing their market.
Country where its live till date
- India, Japan, Canada, Mexico, United States, UK, Spain, France, Germany ,KSA, Egypt, Brazil and Singapore
Who Can Use It
All Sponsored Brands advertisers
3. Amazon Advertising in Ireland : New Opportunities for Sellers
As of May 28,2025, Amazon.ie has started rolling out Sponsored Products, Sponsored Brands, and Stores, which results in new advertising opportunities for sellers and vendors alike. This update now provides sellers and vendors direct access new and untapped audience in Western Europe, so Ireland is one an important growth area for increasing brand visibility and sales.
Amazon Seller Updates: In 2025
Amazon has rolled out few changes in its marketplaces which every seller must know. If any seller doesn’t keep up with the trends that roll out then they may not able to take advantage, but if anyone wants to take amazon ads expert help like us (Adtrio Media), we are one of the best amazon ads expert who keep themselves updated with the new trends and key changes in amazon and our help to leverage on sales for our client’s accounts.
Here’s a list of what’s changing:
1. New Product Title Rules
In 2025, Amazon will be rolling out updated product title guidelines, with the intent of providing consistency and clarity to Amazon product listings. Although we did not receive all details and reasons for the changes, we suggest sellers take a proactive approach by, staying on target for any announcements and getting ready to update their titles once the new regulations are implemented.
2. Ad Policy Changes
In 2025, Amazon rolled out a significant ad policy revision to improve ad quality and tighten performance standards. For sellers to continue competing effectively, they must change their ad strategies to meet the new, tighter policies, part of a wider platform-wide policy refresh.
The updates are :
- Prioritize clarity in product listings – Make sure your ads and product pages include accurate, detailed information. A transparent shopping experience helps boost buyer confidence and conversions.
- Avoid misleading claims – Amazon is placing more focus on truthful marketing. Be direct and honest in your messaging to build long-term trust with customers.
- Leverage Amazon’s performance metrics – Monitoring your ad performance isn’t optional anymore—it’s essential. Use available data and reporting tools to refine your campaigns and improve ROI over time.
3. New Control Over Auto-Replenishment with AWD Threshold Settings
Beginning in May 2025, sellers using Fulfillment by Amazon (FBA) can now establish minimum and maximum stock levels for their inventory within Amazon Warehousing & Distribution (AWD). This change affords sellers much increased control over inventory flow, and should lead to better data-driven decisions in planning replenishment.
By customizing stock levels to sales trends and cash flow priorities, sellers can avoid stock and overstock situations and confidently leave it to the smart logic of Amazon to re-stock inventory on their behalf, based on pre-defined stock thresholds.
After you assign the thresholds to the individual SKUs, AWD will automatically create replenishment shipments to keep your FBA inventory levels in alignment, considering both current inventory and inventory that is already on its way. This will give advantage for various purpose such as Slow-moving Asins, launch phase inventory control, high value items and seasonal Asins.
To set up your auto-replenishment thresholds, follow these steps:
- Go to Inventory, and select Warehousing and Distribution (AWD)
- Click View inventory or Move inventory
- Select the target SKUs
- Go to the FBA replenishment column, and select Auto-replenishment
- Set your minimum and maximum thresholds
- Monitor your performance, and adjust your thresholds as you deem necessary
It’s worth noting that SKUs with minimum thresholds defined are ineligible for storage charge waivers for 90 days. You are fully responsible for inventory planning and associated FBA expenses.
4. Policy Updates to Seller Fulfilled Prime and Premium Shipping
Starting on June 29, 2025, Amazon will implement stricter eligibility standards and enhanced performance requirements for Seller Fulfilled Prime (SFP) and Premium Shipping. Amazon wants to make sure that we not only meet, but exceed, customer expectations to provide the high-quality, Prime-like delivery experience that they are accustomed to.
What’s Changing:
- OTDR (On-Time Delivery Rate) protection for sellers who use Shipping Settings Automation along with OTDR-Protected labels through Amazon Buy Shipping or Veeqo
- Updated performance standards for Premium Shipping fulfillment
- New, more rigorous enrollment and qualification criteria for SFP
By implementing this update, we distribute fairness while assuring seller performance matches evolving consumer expectations. Sellers wishing to provide fast, reliable fulfillment and, therefore, retain program benefits, must understand and comply with these requirements.
Conclusion – Stay Ahead, Stay Profitable with Adtrio Media
The advertising landscape on Amazon in 2025 is more than dynamic thanks to updated policies, improved ad technology and enhanced performance expectations. Sellers must go beyond campaign management to remain viable and proactively integrate into Amazon’s growing ad ecosystem.
Adtrio Media, a leading Amazon PPC company, employs data-driven strategies to help sellers navigate far-reaching ad changes, optimize spending and achieve greatest ROI for their brands. Let the experts handle your Amazon advertising—so you can focus on scaling your business.
Ready to grow? Partner with Adtrio Media and turn every update into an opportunity.